MoviePass Returning With New Pricing System, But Space Is Limited
Movie lovers rejoice: the legendary, short-lived subscription service is set to return next month. With MoviePass, users can once again pay a monthly subscription, with multiple payment tiers, to receive free tickets to the movie theater of their choice.
The short-lived national sensation, MoviePass, will launch its new beta on Labor Day of this year with a three-tiered subscription model. According to Deadline, users will be able to pay $10, $20, or $30 a month to receive a different amount of credits that can be used at a movie theater to receive a free ticket to the movie of their choice. Unlike the subscription service's previous iteration, users will not be able to watch an unlimited number of movies with their subscription, as reported by Business Insider.
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Registration opens at 9 a.m. Eastern Time on August 25, when users can sign up for the waitlist on their website. It will remain open for five days, and on Labor Day the first lucky registrants will be asked to choose one of the three subscription plans on a first-come-first-served basis. Earlier this year, Deadline spoke to Stacy Spikes, MoviePass's co-founder who was fired as CEO when the company was purchased in 2018 and bought the company himself in 2021 after it had gone bankrupt. “We’re going to make mistakes,” Spikes said of the re-launch. “We’re not going to get it right out of the box. It’s going to be trial and error.” Spikes is of course being realistic, but such talk doesn't inspire confidence given MoviePass' rocky history.
MoviePass was founded in 2011 by Spikes and Hamet Watt, and after years of stumbling, it was bought out by the analytics firm Helios and Matheson in 2017. Immediately, Helios
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