Remember MoviePass? It's Coming Back on Sept. 5
MoviePass will rise from the dead on Sept. 5.
The movie-subscription company achieved an impressive customer base of over 3 million users by 2017, promising an all-you-can-watch buffet of movies for less than $10 a month. But that business model wasn't sustainable. MoviePass declared bankruptcy in September 2019 and ceased operations in January 2020.
MoviePass co-founder Stacy Spikes then acquired the company in November 2021, however, and said in February that its "second act" would kick off some time in 2022.
Now the MoviePass website says people will be able to join a waitlist for its new service from Aug. 25-29, with the service itself relaunching "on or around September 5th Labor Day 2022." But the relaunched service won't be available everywhere in the US; its rollout will be staggered.
"Markets will be launched in waves," MoviePass says(Opens in a new window). "The launch determination will be weighted on level of engagement from the waitlist in each market as well as locations of exhibition partners."
It's not clear how the location of "exhibition partners" will impact the rollout, however, because MoviePass says "the new service will feature all major theaters that accept major credit cards in the US." Does that mean every theater with a modern point-of-sale system is a "partner"?
No. Insider reports(Opens in a new window) that MoviePass says it "has partnerships with 25% of theaters in the US" that will allow subscribers to purchase tickets via the service's app or with the new MoviePass card. (Provided the box office allows patrons to make purchases via Mastercard.)
The company also hasn't finalized its pricing yet. "Prices will vary depending on each market but the general prices will be $10, $20, $30,"
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