Microsoft to Sell Activision Cloud Gaming Exclusivity to Ubisoft in Attempt to Gain UK Approval
Today, Ubisoft announced that it had signed a deal with Microsoft that will allow it to host all the publisher’s titles and every game it releases within the next 15 years for Ubisoft + subscribers to play. This restructuring of Microsoft’s proposed acquisition of Activision Blizzard aims to ease concerns over a market monopoly from the UK’s approval board.
The announcement of this proposed restructuring could help Microsoft get approval for its deal from the UK, the last opposition it faces. However, an investigation that could last until October 18, 2023, will be required before anything can be confirmed.
Related: Microsoft Wins The Activision Blizzard FTC Battle, But Not The War
Microsoft Offers Activision Blizzard Cloud Gaming Rights to Ubisoft to Ensure a Fair Market Post-Acquisition
The CMA, the UK’s Competition and Markets Authority, blocked Microsoft’s acquisition of Activision Blizzard earlier this year due to concerns over a monopoly of the market, particularly regarding Call of Duty. The reasoning behind this decision is that Microsoft would hold the biggest property when it comes to cloud gaming and could therefore impact it in a way that’s unfair to consumers.
Gamepur was contacted by Ubisoft directly today and advised that Microsoft has made a big step toward appeasing the CMA. It’s done this by ensuring that should its acquisition of Activision Blizzard go through, Ubisoft will hold the cloud gaming and streaming rights to Call of Duty and every other Activision Blizzard property currently on the market, in addition to all the releases it puts out for the next 15 years. This gives Ubisoft access to a huge audience of players who are hungry for more from their favorite series and fans of other staple
Read more on gamepur.com
