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theverge.com:

By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Microsoft is increasing its Xbox Series X prices in most countries in August apart from the US, Japan, Chile, Brazil, and Colombia. The Xbox maker is also increasing the monthly prices of its Xbox Game Pass and Xbox Game Pass Ultimate subscriptions for the first time next month, which will see the base Game Pass subscription for console move up to $10.99 a month from $9.99.

“We’ve held on our prices for consoles for many years and have adjusted the prices to reflect the competitive conditions in each market,” says Kari Perez, head of communications for Xbox, in a statement to The Verge.

Xbox Series X console pricing will largely match the price hike Sony announced for the PS5 last year, with the Xbox Series X moving to £479.99 in the UK, €549.99 across most European markets, CAD $649.99 in Canada, and AUD $799.99 in Australia starting August 1st. The Xbox Series S pricing will not be adjusted in any markets, remaining at $249.99.

While Xbox Series X pricing adjustments had been expected after Sony’s move last year, Xbox chief Phil Spencer also hinted in October that pricing for subscriptions wouldn’t hold forever.

Xbox Game Pass Ultimate and Game Pass for Console pricing will increase starting July 6th. Xbox Game Pass Ultimate will move from $14.99 per month to $16.99 (€14.99 / £12.99). The base Xbox Game Pass for Console pricing will also move from $9.99 a month up to $10.99 (€10.99 / £8.99). Microsoft is not changing PC Game Pass pricing, though.

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