Meet CliCli, the next big user-generated games content platform

gamesindustry.biz:

For as long as PC games have existed, the boundary between developer and fan has been blurred.

Players have been building their own content since the dawn of computer games, as seen in the many mods and game modes created from other titles. While this used to require a great deal of technical knowledge, new platforms have emerged in recent years that make it easier for players to create their own games. Some of the most impactful games in the world, such as Minecraft and Roblox, are almost entirely focused around this kind of content.

The latest platform to enter this fray is Singapore’s CliCli.

The venture was invested in by games multinational NetEase, and launched an alpha in July 2022.

“Our guiding philosophy centres around the simplification of game creation,” CliCli’s head of operations, Kun Li, says.

“With many years of experience in the games industry, our team has deep esteem for the contributions of our creators. As we observe the progress of the modern gaming and entertainment sector, we recognize the need for advanced technology and efficient tools to realise creators' concepts with ease. The underlying value of gaming should not be obscured by technological barriers, and every individual has the right to relish in the joy that gaming offers. The act of creating games is essentially the process of spreading happiness to others. Hence, we have established CliCli, an efficient and easy-to-use tool that permits our users to generate a diverse range of gameplay, disseminate and exchange ideas through their unique game works, and foster a thriving user-generated content ecosystem.”

While many of the new PC platforms have been competitors to Steam, CliCli is instead closer to Roblox.

“Our vision is not