Marvel’s Spider-Man 2 Gets Special SDCC Promotion

gameranx.com:

How you promote a video game is just as important as making the video game itself. After all, in an age where “every game has to be incredible,”, especially the AAA titles, you need to make it feel special to the consumer base. Marvel’s Spider-Man 2 arguably doesn’t need to do much to get the hype talk going because it’s been building for years. Insomniac Games has done masterfully in the past by making arguably the best adventures in the video game space for Peter Parker and Miles Morales. As such, just about anything they do or say to talk about the new game will bring hype.

Case in point, they went years without talking about the title, then dropped a story and gameplay trailer, and now people won’t stop talking about it. But in a fun twist, it seems that Insomniac wants you to enjoy the hype for Marvel’s Spider-Man 2 in another way because in San Diego, as SDCC looms, you can find subway trains covered with artwork for the game:

Surprise! There's one more @sdmts wrap swinging in for #SpiderMan2, and @ParksAndCons got a look: https://t.co/5pLJKu39Sl pic.twitter.com/Snbx50xT2d

Did they need to do this? No, not really. But they did it, and people are going to love it. Plus, it builds up hype for their upcoming San Diego Comic-Con panel called “Symbiotic Relationships.” It’s unknown what exactly will be shown at the panel, but the title hints that it’ll be about the Venom symbiote and how it connects to certain people within their version of the universe.

Overall, many people are excited about the sequel simply because they want to see what Insomniac Games does with the world they built. The original game was easily one of the best stories featuring Spider-Man ever, not to mention a thrill to play. Spider-Man has never