The Association for UK Interactive Entertainment (or UKIE for short) has published a new list of guidelines for loot boxes in video games on the UK government website. While not legally binding, the guidelines could result in government pushback if breached. Notably, the guidelines urge developers to restrict purchasing loot boxes for under 18-year-olds, make refunding more lenient, and disclose odds before purchasing.
"We welcome that some platforms already require parental authorisation for spending by under-18s within games," the government consultation blog post said (via GamesIndustry.biz). "As part of meeting this objective, games companies and platforms should take steps to strengthen and reduce reliance on self-declaration."
RELATED: Warner Brothers And DC Selling The Failed Flash Movie On The Blockchain Is Sad And Desperate
UKIE stated that research found "a correlation between loot box expenditure and problem gambling" across 15 studies, four of which sampled those aged 12 to 24. With arguments that loot boxes are akin to gambling and evidence that they may lead to gambling habits, the UKIE encourages developers to "restrict anyone under the age of 18 from acquiring a loot box, without the consent or knowledge of a parent, carer, or guardian".
In the case of minors purchasing loot boxes without parental consent, potentially using their credit/debit cards without permission--something that we see crop up in the news regularly--the UKIE says developers should "commit to lenient refund policies [...] with clearly displayed contact routes for customer services." This isn't just a problem with loot boxes, but in-game microtransactions as a whole. Two years ago, a kid bought 50,000 V-Bucks with their mum's credit
Read more on thegamer.com