Looks like Intel is dropping the 'i' from 'Core i7' starting with Meteor Lake

pcgamer.com:

Intel's Core i3, i5, and i7 branding has been around for well over a decade now, starting with the release of Nehalem chips back in 2009. It's been through a few iterations since then, namely the introduction of a higher Core i9 tier back in 2017, but its biggest shake-up might be on the way with next-gen Meteor Lake(opens in new tab) chips.

Intel might be ditching the 'i' from Core i3, Core i5, etc., and in some cases replacing it with the word «Ultra».

The rumours first started when an Ashes of the Singularity benchmark showed up with a Meteor Lake chip in testing called the Core Ultra 5 1003H (via Videocardz(opens in new tab)). That's a bit of a weird name even without the Ultra stuffed in there, but this isn't a desktop chip. It's likely a mobile processor from the specs listed in a SiSoft benchmark database entry spotted by BenchLeaks(opens in new tab).

The chip is running at 45W with 18 cores and 18 threads listed, which would be an oddity for a chip built around Intel's new hybrid architecture. Now AotS could be throwing out a red herring here, but it would be pretty weird to have a CPU with six Performance-cores (P-Cores) and six Efficient-cores (E-Cores) as Intel currently groups E-Cores into four-core clusters. It's been supposed that it's just four E-Cores and the extra two threads come from two tiled SoC cores. That's possible because Meteor Lake will be the first Intel design to use disaggregated designs, i.e. chiplets (or tiles) rather than a single chip, but it's also possible that the way Intel is divvying up E-Cores has changed with the coming generation.

But as to the new naming, I had first thought this to be just internal Intel parlance. But that doesn't seem to be the case. 

One of Intel's own,