LEGO Group Unleashes Imagination with Expansive Range of Gaming-Themed Sets, Blurring the Lines Between Digital and Physical Play
gamesreviews.comThe LEGO Group is bridging the gap between digital and physical play with a new wave of exciting gaming-themed sets, allowing kids to bring their favorite virtual adventures to life in a whole new way.
This announcement comes on the heels of a recent study revealing that 71% of parents say their children enjoy merging digital and physical play experiences. Recognizing this trend, The LEGO Group is expanding its already impressive range of gaming sets based on popular franchises like LEGO® Fortnite, LEGO® Sonic the Hedgehog™, LEGO® Super Mario™, LEGO® Minecraft® and LEGO® Animal Crossing™.
“We’re committed to inspiring the builders of tomorrow through play, and we believe that play can take many shapes and forms,” said Federico Begher, SVP of New Product at the LEGO Group. “We’re thrilled to introduce new gaming sets in 2025, bringing iconic digital characters into the physical world to fuel kids’ imaginations and extend their playtime.”
New Sets Available Now:
Even More Adventures on the Horizon:
Get ready to dive deeper into your favorite games in 2025 with a wave of exciting new sets including:
Gamers and Brick Builders Unite!
To celebrate these launches, The LEGO Group partnered with popular gaming personalities Jelly, Macro, Aimsey and TrixyBlox for a unique set of LEGO gaming challenges. See them merge digital and physical play in a way that will surprise and delight fans! Watch the full stream on the LEGO YouTube channel.
For more information and to explore the full range of LEGO gaming sets, visit
www.lego.com/gaming.
Kevin Austin has been in gaming journalism in one way or another since the launch of the Nintendo Gamecube. Married and father of 3 children he has been gaming since the ripe age of 6 when he got his first NES system and over 30 years later he is still gaming almost daily. Kevin is also co-founder of the Play Some Video Games (PSVG) Podcast network which was founded over five years ago and is still going strong. Some of his favorite
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