Jill Braff has been appointed as head of Bethesda/ZeniMax studios
Microsoft has appointed Jill Braff as head of Bethesda/ZeniMax studios.
Formerly a consumer research manager at Nintendo and director of marketing at Sega, Braff also currently serves as general manager of integrations and casual games at Xbox Game Studios.
Microsoft’s president of game content and studios, Matt Booty, announced Braff’s new role in an email to employees on Wednesday (via The Verge).
“Jill has a wealth of experience in games and entertainment, with previous roles at Nintendo, Sega, Glu Mobile, Home Shopping Network and at Warner Bros. building the online and marketing business for the Ellen DeGeneres Show,” he said.
“She was our leader for the integration work when ZeniMax/Bethesda joined Xbox, and through that work she has come to know many of their teams and leaders well.
“Jill will be responsible for leading the ZeniMax/Bethesda game development teams, which will continue to operate as limited integration entities, as well as continuing to oversee the Microsoft Casual Games team. Reporting to Jill will be Todd Howard, Todd Vaughn, Matt Firor, Paul Jensen, and Heather Cooper.
“Jamie Leder will remain in his role as CEO of ZeniMax/Bethesda, reporting to me, and will continue supporting the ongoing integration work. To support the development of the ZeniMax/Bethesda portfolio of games, Robert Gray (ZeniMax Quality Assurance) and Timothy Beggs (ZeniMax Release Management) will move to report Todd Vaughn.
“Building on the successful launch of Starfield, all the ZeniMax/Bethesda studios are poised to create some of the most exciting and innovative games in the industry. I am confident that Jill’s leadership and support of the teams, along with her proven ability to build meaningful bridges back to Xbox, will
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