Jessica Jones' Title Change Is More Important Than You Think
Marvel and Disney have changed the title on the Jessica Jones pilot episode on Disney+ — and the change is more significant than most viewers realize. The legacy Marvel Netflix TV shows were generally considered some of the best content produced by Marvel Television. For years it was generally assumed they would be overlooked by Marvel Studios, simply because the film studio historically had a rather troubled relationship with Marvel Television.
All that changed last year, when Disney acquired the distribution rights for the legacy Marvel Netflix shows, and placed them on its Disney+ streaming service. Some of the major cast from Marvel Netflix began to reprise their roles in the MCU, with Vincent D'Onofrio returning as the Kingpin in Hawkeye and Charlie Cox as Matt Murdock in Spider-Man: No Way Home. It was unclear whether these were the same iterations of the characters, or whether they'd been effectively given a soft reboot. Recent rumors have suggested Cox and D'Onofrio are not alone, but that Krysten Ritter will also be returning as the MCU's Jessica Jones. Those have now been supported by a curious title change on Disney+, with the pilot episode of Jessica Jones given a new title and logo. It is now called "A.K.A. Jessica Jones," a nod to the comics and the original title used by the show during pre-production.
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This may seem only like a cosmetic change, but it's actually quite important. Although most are focusing on this as a title change, in reality, it's an alteration to the logo, and therefore to the branding. It suggests there is active interest in the Jessica Jones brand — not merely as a legacy TV series, but rather as an ongoing concern, as it seems
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