Seán McLoughlin, better known online as Jacksepticeye, is one of YouTube’s biggest creators. He’s been making videos for almost ten years now and has seen how the platform has developed in its most personal decade yet.
“I've been doing it long enough now that you start seeing the cycles of when things change,” he says. “With YouTube, in the beginning, it was a lot of sketch comedy, kind of like Hollywood brought into YouTube culture. People were doing improv bits and sketch comedy. After a while, people were like, ‘Okay, what else can YouTubers do?’ That's when my generation kicked in. It was a lot more about the personal connection with your audience, how close you are with them and being nice, honest, transparent with them. I gravitated towards that because that was the way I wanted to do it anyway.
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“Now things are switching back. You'll see more high production and high editing. And the conversation about parasocial relationships has come up so often in the last few years that now giving over so much of yourself to your audience is seen as a negative thing. The wheel keeps turning and I'm sure it'll turn back and go to the way I started again, eventually. But it's just been fascinating to see the different types of YouTubers that have come out of it.”
With YouTube’s past out of the way, we also discuss its potential future - the metaverse. Big companies are pushing for it, trying to make sure they don’t miss out on what they’re hoping will be the next internet boom, but many creators are hesitant.
“I can't stand it. I just don't care. Listening to people talk about NFTs and crypto and the metaverse is so exhausting. I have enough trouble living in the
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