iPhone 14 price: A hike or a cut? Know what reports suggest

tech.hindustantimes.com:

With people eagerly waiting for the launch of the iPhone 14 in the upcoming Apple 'Far Out' event, scheduled for September 7, 2022, the most important thing that everyone wants to know is the price one will have to pay for the latest smartphone. There are mixed expectations regarding the price of the iPhone 14 series. Some leaks and reports suggest a hike of $100-$150 in the price compared to iPhone 13 series, while some say the company will keep the cost much lower.

Considering inflation and cost of living, if Apple launches the iPhone 14 series with a higher price, it may become difficult to convince people to buy or switch to the latest handset. According to a report by CNN, "Apple faces a real conundrum of pricing," said Ben Wood, chief analyst at market research firm CCS Insight. On top of inflation and cost-of-living pressures wreaking havoc on consumers, he noted that Apple simultaneously faces rising costs associated with iPhone components and transportation.

Speaking to CNN Business, Wood added, "My expectation is that Apple will probably have to nudge prices up." But given the strain consumers are facing, he thinks Apple will also do "everything they can to make that as minimal as possible," the report said.

Apple is also facing several other issues like supply chain hiccups stemming from China's zero-Covid policy were partly linked to the company's 11 percent year-over-year drop in quarterly profits reported last month. Apple CEO Tim Cook said on the earnings call, however, that there was "no obvious evidence of macroeconomic impact" to iPhone sales.

Cook added that the company even set a third-quarter record "for both revenue and switchers to iPhone," adding that "customers continue to find that iPhone remains