iPhone 14 Owners Are Disappointed With Their Purchases, As New Study Shows Sharp Drop In 5-Star Reviews For Latest Models

wccftech.com:

Apple’s Q2 2023 earnings talked about a study from 451 Research in which the company’s latest iPhone 14 lineup had a 99 percent satisfaction rate. However, new data compiled by PerfectRec has revealed some vastly different findings, stating that users of the latest iPhone series have given a significantly reduced number of 5-star reviews compared to previous launches. What is the reason for this decline? Let us discuss this in thorough detail.

Around 669,000 user-generated reviews were analyzed by PerfectRec to monitor the customer satisfaction ratings of iPhones for the past few years. With the iPhone 13, the data revealed that there were around 80 percent of 5-star reviews, but the iPhone 14 launch saw a drop of eight points to 72 percent. Fortunately, the iPhone 14 Pro had better feedback, getting 76 percent of 5-star reviews, though it was still lower than the iPhone 13 Pro, with 84 percent.

As for the iPhone 14 Pro Max, Apple’s top-tier offering from last year saw a 6 percent drop from 86-80 percent compared to the iPhone 13 Pro Max. This comparison does show that at least the ‘Pro’ models are selling better than the regular and ‘Plus’ models, which is why Apple has been reported to incorporate more exclusive features to the iPhone 15 Pro and iPhone 15 Pro Max, as it will help propel demand, and generate more revenue.

So why did those 5-star reviews see an eight-point drop with the iPhone 14? Did Apple skimp out on quality? No, it was more to do with the lack of improvements the latest iPhone family had compared to their direct predecessors and how customers overestimated what the company could deliver in 2022. As PerfectRec notes, several reviewers considered the iPhone 14 range a modest addition.

“We suspect what