Intel has confirmed that it will be using new branding for its Meteor Lake "Core" CPUs & beyond and will be providing details soon.
Yesterday, an Intel Meteor Lake CPU codenamed Core Ultra 5 1003H was spotted within the Ashes of The Singularity benchmark database. This was presumed to be a 14th Gen Meteor Lake CPU and can now be confirmed that this is indeed the case. The naming confirms that Intel will be dropping the "Core i" series in favor of a new "Core Ultra" branding. The same chip would be known as Core i5-1003H if the previous branding is used.
The confirmation of the new branding for Meteor Lake CPUs comes in a tweet from Intel's Director of Global Communications, Bernard Fernandes:
Yes, we are making brand changes as we’re at an inflection point in our client roadmap in preparation for the upcoming launch of our #MeteorLake processors. We will provide more details regarding these exciting changes in the coming weeks! #Intel
— Bernard Fernandes (@Bernard_P) May 1, 2023
Based on the numbering scheme, it looks like Intel is going to start from scratch and while Meteor Lake CPUs are the 14th Gen Core family, there's no identifier that states so. For example, the 13th Gen CPUs start with the "13" numbering scheme whereas the Meteor Lake CPU starts at "10" which would imply it's part of the 10th Gen family.
The "Ultra" moniker is also one of the many that Intel is going to use to differentiate between various SKUs and segments. We can think of Core Extreme, Core Max, Core Pro, and more but we'll see what Intel comes up with as its final choice. Some SKUs may not even feature such identifiers.
It is likely that this could be an engineering sample that has yet to be finalized but it will definitely be interesting to see the
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