Instagram Testing Video Reactions To Compete With TikTok
Famous leaker Alessandro Paluzzi recently tweeted that Instagram is testing video reactions to reels in an attempt to compete with its rival, TikTok. Reels are short and entertaining videos that allow users to express their creativity, promote their brand, and so on. Instagram introduced reels in 2020, and the feature turned out to be a massive hit. Users used it to participate in trends, interact with their community, spread knowledge, and explore new ideas.
The feature was mainly inspired by TikTok, which also features short, entertaining videos. These videos are both fun and educational. TikTok also hosts a reaction feature known as the 'duet' feature, which allows users to create videos that respond to the videos other TikTok users have made. The reaction videos appear on people's newsfeeds with the original video embedded in them. The feature allows users to interact with one another and promotes community engagement. It enables users to continue specific trends and turn them into viral sensations. This way, users get noticed when they piggyback on the TikTok videos of users with comparatively bigger followings by reacting to their content. The collaborative element that this feature gives to the app is one of the biggest draws of the app.
Related: TikTok Green Screen Duet: How To Use The New Combined Video Tool
Paluzzi predicts Instagram will soon release video reactions inspired by TikTok. Almost every social media platform acquires some feature from another rival app in an attempt to become users' favorite platform. Instagram introduced Stories in 2016, which was inspired by Snapchat. In 2018, it introduced an updated Explore feed that Instagram also stole from Snapchat. In the same year, The platform introduced
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