Instagram Reportedly Developing AI Chatbot With 30 Personalities
Meta is reportedly testing an Instagram AI chatbot that offers users the choice of switching between 30 different personalities.
A screenshot(Opens in a new window) shared on Twitter by leaker Alessandro Paluzzi(Opens in a new window) shows what looks like the intro screen of the feature. It says users can "choose between 30 AI personalities and find which one you like best," as well as offering to help users write messages in a bid to "find the best way to express yourself."
Paluzzi is well known for sharing accurate information ahead of its release, such as a BeReal Instagram clone, and added that the feature would be able to answer questions and give advice.
The move would land Instagram in direct competition with Snapchat's "My AI" chatbot, which launched back in February. Powered by OpenAI's ChatGPT, "My AI" hasn't exactly landed glowing reviews(Opens in a new window) since its release.
The news that Meta is testing an Instagram AI chatbot doesn't come entirely out of the blue. In fact, the company has been pretty vocal about its intentions to move into the AI chatbot field. In February this year, CEO Mark Zuckerberg announced the company was creating a "top-level product group focused on generative AI" used in chatbots.
In that announcement Zuckerberg also said Meta was focusing on "developing AI personas that can help people in a variety of ways" and was exploring how to make AI experiences available through text-based chat "in WhatsApp and Messenger."
PCMag reached out to Meta to confirm if it is testing an AI chatbot for Instagram but we did not immediately receive a response.
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