Apple has reportedly scaled back its Vision Pro production targets
Apple has reportedly significantly scaled back its production targets for its long-anticipated mixed reality headset, Vision Pro.
Announced during its Worldwide Developers Conference in June, the headset will cost $3,499 when it launches in the US in early 2024.
Billed as Apple’s “first spatial computer”, Vision Pro will also be released in more countries later next year.
According to a Financial Times report, Apple once had an internal sales target of one million units during Vision Pro’s first year on the market.
However, this has reportedly been reduced due to the complexity of the headset design and manufacturing difficulties.
Two people said to be close to Apple and Luxshare, the Chinese manufacturer that is currently thought to be the only assembler of the headset, said it was preparing to make fewer than 400,000 units next year.
Two suppliers also told the publication that Apple was only asking for enough components to make 130,000 to 150,000 units in 2024.
Apple is also said to be working on future generations of the headset, including a cheaper version with Korean display makers Samsung and LG.
“Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice,” according to Apple.
“Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space.
“The breakthrough design of Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays, and custom Apple silicon in a unique
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