India’s Bombay Play raises $7M for instant mobile games
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Bombay Play has raised $7 million in a new round of funding so it can build more instant games on platforms such as Facebook.
The Bangalore, India-based company is focusing on “hypersocial gaming,” or casual games that you can play with your friends, said Oliver Jones, CEO of Bombay Play, in an interview with GamesBeat. Bombay Play has already seen success with more than 40 million players worldwide.
The funding round was led by Kalaari Capital while also witnessing participation from all of its existing investors namely Lumikai Fund, Leo Capital, and PlayCo. Other new investors like Winzo, AdvantEdge VC, AMEA Ventures among others.
It wasn’t necessarily that easy to raise the round, as the company isn’t making blockchain games, Jones said.
“We’re raising money at a time when crypto is all the rage and pitching a traditional gaming company was not so cool,” Jones said, who started the company with Abhas Saroha. “We found ourselves saying, ‘We are good game developers. And that’s what we’re going to pitch. We’re not going to sort of sell you anything other than that we make great games.’ We purely relied on things like traction. user engagement and revenue.”
Indeed, the company has 40 million players that it can talk about, and it can talk about how it’s making real money.
“We’ve found some really great success in these instant games. These games don’t require downloads,” Jones said. “The sweet spot we found is the games that are easy to pick up, and super easy to socialize.”
With the capital raised, the company plans
Read more on venturebeat.com
