In a world first, a new metaverse rock band is born

venturebeat.com:

Presented by Spitfire Music

Music legends can often get left behind in the winds of time, not just specific songs and artists, but entire genres. Now, the metaverse offers new opportunities for artists to share their world with a global audience, just how the invention of the internet did 30 years ago. The Daisies team had a vision to preserve the legacy of rock forever, ushering in a massive revolution in music industry.

Now, exclusively on VentureBeat, we are thrilled to announce the launch of The Meta Daisies, along with their jaw-dropping new single Radiance. We have the first look at this ground-breaking metaverse rock band, along with a killer meta-cinematic to accompany it.

The Meta Daisies are the digital offspring of rock legends, The Dead Daisies. Hosting some of the most iconic figures in rock history, The Dead Daisies are made up of former members of Deep Purple, Dio, Whitesnake and Foreigner. Always ahead of the curve, The Dead Daisies are innovators, on the hunt for cutting edge ways to engage with their fans. The Meta Daisies are their newest creation, one that will stand the test of time and ignite rock music for a new generation.

The driving forces behind this project are David Lowy, the Daisies guitarist and renowned Australian financial magnate, along with David Edwards, the creative brains behind Spitfire Music Pty Ltd. They and their team recognised the power of connecting with fans of the past, present and future, and the ability the various metaverse platforms provide to bring new music to rock fans – and see the metaverse as the answer.

They’ve partnered with leading NFT, web 3.0 and metaverse experts to bring The Meta Daisies to life. Altergaze (HoverGrease, ZHEN) and Dimoso (Harry Potter, Roblox,