IMVU teams up with Pussy Riot creator to launch virtual utopia

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IMVU and Pussy Riot’s Nadya Tolokonnikova have teamed up to launched a metaverse experience dubbed Utopia: A Virtual Haven for All.

At the NFT.NYC 2023 event in New York, Together Labs, the parent company of social Web3 metaverse IMVU as well as blockchain tech firm MetaJuice, announced the collaboration. They are getting together with Pussy Riot creator, activist, and artist, Nadya Tolokonnikova.

Celebrating their shared interest in creating welcoming Web3 metaverse spaces, IMVU will launch an official community space envisioned by Tolokonnikova called Utopia and will soon release a limited-edition non-fungible token (NFT) collection within IMVU.

New and existing users will take an in-metaverse IMVU Quest, completing tasks to explore the Pussy Riot Pink Church of Feminism: the name of Nadya’s official space inside IMVU.

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Users can engage with other IMVU Utopia community members inside a grand church adorned in the expected pink, white, and dripping-black punk feminist aesthetics for which Nadya is known. The Pink Church of Feminism features a main stage complete with band setups so anyone can roleplay their own punk performance, a dance floor under interactive clouds, and a meditation circle, giving everyone something to do inside this exclusive space.

“It’s very thrilling to launch Utopia in IMVU and make it feminist, queer, diverse and radical. It has always been a dream of mine to create a Pink Church of Feminism,”