I'm finding it hard to get too excited about AMD's upcoming tech when it's all marketing and no meat

pcgamer.com:

I guess I shouldn't be surprised not to get any really juicy details about AMD's imminent CPU and GPU generations from Financial Analyst Day (FAD) 2022(opens in new tab). After all, it's more about marketing where AMD is right now and where it's going in the next couple of years, so analysts can wax lyrical about why investors should throw money at Dr. Lisa T Su et al.

A FAD then is not so much about what the next-generation of Ryzen CPU and Radeon GPU hardware is going to do, or how it might plan to implement different technological wizardry in order to do it.

All we really got out of the different presentations—from such AMD luminaries as Mark 'The Papermaster' Papermaster, Rick Bergman, and David Wang—was a selection of marketing buzzwords and a few extraneous performance-per-watt percentage gains. 

Which makes it hard to get too excited about what's coming up from the red team. Though given that the jaws of over-hyped expectation have bitten AMD in the collective posterior previously, maybe that's not such a bad thing.

Maybe the low-hanging fruit has already been picked from the Zen tree.

There was, however, the confirmation we are looking at an ~8% IPC uplift for the new Zen 4 desktop processors, which we'd kinda figured out from the combination of IPC and frequency making up the 15% gen-over-gen gains AMD touted at its Computex keynote last month. 

We've been spoiled by previous generational performance uplifts from AMD's processor design teams, to the point where a collective single thread gain in Cinebench R23 of 35% has been largely ignored because the actual Zen 4 architectural gains are expected to be less than 10%. Maybe the low-hanging fruit has already been picked from the Zen tree.

It's worth remembering