How game devs can break out of the app store and reach untapped markets (VB On-Demand)
Presented by Xsolla
Mobile game developers can expand globally, increase profit margins, and build stronger player relationships when they learn how to sell their content directly to their audience. A panel of pros joined GamesBeat’s Dean Takahashi to share their insights about breaking free of the app store in this on-demand VB Live event!
Watch on demand right here.
When last we left the Apple vs. Epic lawsuit, a federal judge had ruled that Apple could not prohibit game developers from in-app advertising to point players to alternate ways to buy game goods at lower prices. The ruling is on hold during appeals, but the legal fight has sparked a global conversation around app store rules, commerce regulations, and whether these mobile giants should be giving mobile game developers the same freedom that web game developers have.
The VB Live webinar, “How mobile game developers can break free of the app store,” brought together industry experts to talk about the gray area between the appeals process and the legal ramifications shaking out across the world.
Right now, even before the final ruling comes down, developers and publishers should be asking themselves a couple of important questions, said Miikka Luotio, director of business development for Europe at Xsolla. First, how can they offer better value to their players, and second, how can they own the relationship with their players more directly. That means going multiplatform.
“If you have a web version or a PC version of your mobile game, you own the full commercial stack,” Luotio said. “The mobile platforms don’t want to touch that. That’s yours as a developer or publisher.”
Outside commerce options allow players to do a lot of things they can’t do on the mobile
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