World Economic Forum’s benchmark measures how media reflects diversity and inclusion; gaming lags
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The World Economic Forum’s Power of Media Initiative has developed a first-of-its-kind Audience Representation Index, providing a benchmark for how well consumers see themselves represented in film and TV, gaming, news and magazines, and sport — and whether those industries are contributing to community and society.
The forum hopes it will result in better diversity, equity, and inclusion benchmarks and changes for companies and industries around the globe. And perhaps it comes as no surprise that the gaming industry is lagging behind.
The index is based on research that polled more than 7,000 respondents from audiences in the U.S., the United Kingdom, and France across gender, race and ethnicity, heritage, ability, sexual orientation, and age as well as the intersections between these.
The report assessed all industry sectors on four dimensions that constitute effective diversity, equity, and inclusion (DE&I) practices equitable representation (who is being represented), authentic representation (is the representation nuanced and non-stereotypical), community building, and societal impact.
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The index, produced in collaboration with Accenture, Ipsos, and Nielsen, shows the relative performance across sectors as well as sector-specific results, and the conclusion is clear: the media and entertainment industry has work to do to advance DE&I efforts to improve audience representation.
Among the key insights, the report notes that:
— Room for growth: The media and entertainment industry has a clear opportunity to improve diverse representation in its content. The index reveals that with an
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