How 10 Chambers is using Lurkit as a force for creator engagement
The community team at 10 Chambers, behind the game GTFO, is using creators at the center of their marketing strategy. To reveal their upcoming title at The Game Awards, the team leaned on Lurkit to execute a marketing stunt that had never been seen before. This wasn't their first time working with Lurkit. After the success of GTFO, Lurkit was 10 Chambers' first marketing pick for this new title.
10 Chambers' Head of Community, Calle Johansson-Sundelius, and Social Media Manager, Vlad Smolyakov, sat down with Lurkit to reflect on the success of GTFO and to take us behind the scenes of their marketing stunt at The Game Awards for their upcoming game, Den of Wolves. The duo keeps a steady finger on the gaming community's pulse,
At its heart, 10 Chambers is a game studio created by ten industry veterans with a dream in 2015. Ulf Andersson, the co-founder and CEO, would say that he'd step down if there were ever more than ten people at the company. Fast forward to 2024, the game studio has over 100 people. "Ulf is still around," Calle says jokingly.
GTFO was 10 Chambers' first game, a passion project of the founding members and the original crew of developers.
"It was built by a studio of 10 people, a very skeleton crew of people creating this game,” says Calle. “The game idea was to be very hardcore and force players to cooperate. If you’re not cooperating in GTFO, you will die."
Tapping into the tight, niche communities is usually the biggest struggle for game developers. This player base is picky about their games and would only play them if a recommendation came from someone they trust. 10 Chambers had a solid game in GTFO, which would become a staple in the library of a hardcore FPS lover. To reach these niche communities, 10 Chambers turned to smaller streamers.
"I was really excited that Lurkit was set up when I joined 10 Chambers because I came from the streaming world, and I understood what value small tight streamers and their communities can bring compared to
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