By Ash Parrish, a reporter who has covered the business, culture, and communities of video games for seven years. Previously, she worked at Kotaku.
The makers of Hello Kitty Island Adventure want you to know the game has nothing to do with South Park.
Back in 2006, South Park finally made itself relevant to me with its World of Warcraft episode. In the episode, the boys take up the MMO and try to recruit Butters to join them. He refuses, explaining that he has simpler tastes, preferring to play Hello Kitty Island Adventure instead.
It’s a throwaway line, meant to elicit nothing more than a sneer from the gamers watching that Butters would dare admit aloud to playing something so childish. But though the game sounded exactly like a PlayStation 2 Japanese-only launch title or something that was on a CD-ROM for Windows 98, it didn’t actually exist.
That is until now.
Announced late last month, Sanrio, in collaboration with Sunblink, is making an actual factual Hello Kitty Island Adventure game exclusively for the Apple Arcade. But before you leap from your seat to cry, “South Park did it!” be advised that it’s actually just a coincidence.
“Sanrio has no affiliation with South Park,” said Jill Koch, SVP of marketing, sales and business development at Sanrio, during a press preview of the game. “Hello Kitty Island Adventure is basically the perfect title for this multi-player, island centric game that we created. But yeah, no tie-in or affiliation with South Park.”
The answer seems obvious. Of course Sanrio executives wouldn’t want the wholesomeness of Hello Kitty anywhere near South Park, of all things. But it’s definitely worth asking if Hello Kitty Island Adventure is an unintentional way of adding a cute punchline to a
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