Helika teams with Yuga Labs to bring analytics to Web3 gaming
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Whenever a new game platform arises, so too does an analytics startup. That’s because analytics deliver insights, and that’s what we’re seeing now with the launch of Helika for Web3 analytics.
Helika raised $4 million in March to expand its analytics platform for the Web3 community, and one of the new companies it is serving is Yuga Labs, the maker of the Bored Ape Yacht Club non-fungible tokens (NFTs) and Bored Ape games.
To understand this better, I spoke with Anton Umnov, Helika CEO, and Spencer Tucker, chief gaming officer at Yuga Labs. Helika has about 20 people, mostly engineers, and it is based in Toronto with offices in Austin, Texas. The business is just getting off the ground.
Helika tries to monitor the wallet information to capture data on a user, and then track it across a social graph, wherever that wallet goes. Then they aggregate the behavior of the individuals into cohorts of users that behave alike to glean broader insights about what people play. Helika cross references whatever data it can, though it’s sometimes very difficult to do so in a world without identifiers, as companies have to play by stronger privacy rules now.
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“We have a number of game initiatives in development. And we will be using Helika to help us understand and inform us about what we’re doing,” Tucker said. “They’re in different genres with different play styles. And so it’ll be interesting to see what those ultimately manifest as in terms of
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