GTA 6 Unlikely to Be Priced in $80 to $100 Range, Analysts Say

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Grand Theft Auto 6 is set to arrive in Fall 2025 but with no confirmed release date, pre-order details for the game aren't yet available. The lack of clarity around pricing and the intense anticipation for the game has led to speculation about GTA 6 possibly breaking the $70 price barrier for games. An analyst recently said that some developers were hoping GTA 6 would be priced between $80 and $100. Responding to the claim, several other analysts have now said the game is unlikely to be priced in that range.

IGN reached out to games industry analysts over possible GTA 6 pricing, all of whom reportedly said Rockstar Games would keep the pricing for the base game at the usual $70. Some even claimed that certain game publishers had already breached the $100 mark, offering early access and other benefits for a premium.

“Most huge AAA games already charge $100 (sometimes more) in the first 3-7 days before launch, but they call it ‘early access' and slap ‘collector's edition' in the name,” MIDiA's Rhys Elliott told IGN. “Publishers have hijacked collector's editions as a way to charge more for ‘early access' – AKA delayed access for those consumers unwilling to pay the markup.”

The analyst said that asking $100 without offering perks like early access would be a “bridge too far” even for GTA 6.

“They'd find success either way. GTA 6 is going to be a cultural phenomenon and could bear a $100 price point, but player backlash would be significant, and that would be a short-term gain at a long-term cost,” Elliott added. He said that GTA 6, like its predecessor, Grand Theft Auto 5, would bank on its online component to generate consistent revenue.

“One of the major challenges for GTA 6 is convincing players to jump ship from GTA 5's online component, so creating a needlessly higher switching cost would not be wise here,” he said.

James McWhirter, senior games analyst at Omdia, also echoed the same sentiment. “GTA Online was key to GTA 5's ongoing success, driving premium sales