Alphabet Inc.'s Google is rolling out a new version of its powerful artificial intelligence model that it says can handle larger amounts of text and video than products made by competitors.
The updated AI model, called Gemini 1.5 Pro, will be available on Thursday to cloud customers and developers so they can test its new features and eventually create new commercial applications. Google and its rivals have spent billions to ramp up their capabilities in generative AI and are keen to attract corporate clients to show their investments are paying off.
“We're focusing first and foremost today on delivering you the research that enabled this model,” Oriol Vinyals, a Google vice-president and Gemini co-tech lead said in a briefing with reporters. “Tomorrow, we're excited to see what the world will make of the new capabilities.” The mid-size version of the new AI model, Gemini 1.5 Pro, performs at a level similar to the larger Gemini 1.0 Ultra model, Google said.
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Since OpenAI's runaway success in late 2022 with its conversational chatbot ChatGPT, Google has been angling to show that it, too, is a force in cutting-edge generative AI technology, which can create new text, images or even video based on user prompts. More companies have been experimenting with the technology, which can be used to automate tasks like coding, summarizing reports or creating marketing campaigns.
Google released its AI model Gemini in December with three versions, allowing it to be customized to the task at hand and able to run on everything from mobile devices to large-scale data centers. Gemini is Google's response to the allied forces of Microsoft Corp. and OpenAI, which some say have been quicker to take advantage of the current AI boom, including among cloud customers and developers.
Now, Google is seeking to lure those users into its ecosystem with even more powerful tools. Gemini 1.5 can be trained faster and more efficiently, and has the ability
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