Google plans privacy change that could once again kick Facebook's business model

pcgamer.com:

Google is set to make changes to its Android operating system that aims to cut back on the amount of tracking it allows. It’s that kind of tracking that allows big tech companies to gather information about consumers, and in turn target you ruthlessly with advertisements for things it believes you want to buy. 

Google's changes aim to limit the sharing of user data with third parties by restricting the amount of data that is collected across different applications.

The changes are similar to those introduced by Apple. In fact, Apple’s changes led Facebook's recently rebranded parent company Meta to declare that Apples changes alone would cost the company $10 billion in revenue. That same day, $232 billion was wiped from the company's market cap. That’s a drop of 26 percent! And it set a new record for the largest one-day loss in history. Sucks to be Zuck.

However, despite the market cap massacre, Facebook isn’t as combative with Google’s changes as it was with Apple’s. "[It is] encouraging to see this long-term, collaborative approach to privacy-protective personalized advertising from Google," Graham Mudd, vice president of product marketing, ads and business at Facebook said on Twitter. «We look forward to continued work with them and the industry on privacy-enhancing tech through industry groups.»

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Facebook's softer response this time around is likely because Google is taking its time to roll out the policy changes and hasn’t actually disclosed a timeline. It also said that