Naming a product is easier said than done. For games, you need to find a name that is unique and memorable, but also somewhat descriptive. Once a brand is established, names can carry a ton of weight, as evidenced by such franchises as The Elder Scrolls, Final Fantasy, or Call of Duty. Individual game names can be hit-or-miss, but one trend that is almost universally a problem is rereleases of games.
We’ve routinely seen remakes, remasters, reboots, and all sorts of rereleases for two decades or more now. But one thing the gaming industry hasn’t been able to agree on is way these releases are named so that players clearly know what they’re buying.
The problem started in earnest on the PlayStation 4 and Xbox One, with a ton of PS3 and 360 titles getting the remaster or remake treatment, but it’s gotten worse in recent years. The rereleases themselves aren’t the problem. I love the fact that I can play something like Kingdom Hearts II on my PS4 with all the extra content, way faster loading, and at 60 frames per second. But I’m begging game studios to get clearer about what they’re marketing. That starts with a good title.
My frustrations flared up due to the upcoming Advanced Wars 1+2: Re-boot Camp for the Nintendo Switch. When you look at that title, what do you expect it to be? Personally, I’d assume it was a reboot of the series (I mean, “reboot” is literally in the title). But that’s not actually what it is. It’s a remake of the first two games. It feels almost intentionally misleading just for the sake of sneaking a pun into the title.
I don’t mind a cute title, but those can get confusing when it comes to remakes, remasters, reboots, or any other type of rerelease. Seriously, what does Red Faction: Re-Mars-tered
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