From Reels testing tool to Achievements hub, Meta rolls out new tools for creators

tech.hindustantimes.com:

Meta has announced new creator tools that can help content creators on Facebook engage with their audience in a better way. In June, the platform introduced a redesigned Reels editor, new Inspiration Hub and Templates Hub that made it easier to create reels with ideas, and inspirations presented to the content creator. It also introduced a Professional mode, including a daily checklist module with tips to help creators grow their audience. Now, Meta has announced new ways that content creators can engage audiences better with their reels. Let us take a closer look.

In a blog post, Meta announced that it is rolling out a new Reels A/B testing tool for Facebook. It will allow content creators to test different captions and thumbnails on their mobile devices to see which one performs the best. Creators can test up to four different thumbnails or captions on mobile and the results will be displayed in the professional dashboard. Facebook will automatically display the reel that performs best, although creators can also select one manually.

Meta says it is also experimenting with generative AI that will help generate thumbnails and captions in the future.

Moreover, content creators will also be able to easily create reels using existing video posts as well as livestreams. They can select the ‘Your Content within the Reels' that opens up a composer. They can add finishing touches to the reels before publishing them on Facebook.

Meta has a professional dashboard that allows content creators to view insights, manage their platform and find resources. It has options such as overview, ad center, comments manager, moderation assist, and fan engagement tools. Meta has now also rolled out a new Achievements hub, allowing creators to see