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Justin Kan’s Fractal is unveiling FStudio, a set of tools that make it easier for game studios to build, market and monetize Web3 games without blockchain expertise.
Kan, the cofounder of Twitch who started Fractal in 2021 to build tools for blockchain games, believes that blockchain tech is the best way to get to a player-driven economy.
But he said the problem is the gaming industry has become obsessed with talking about that backend technology – turning off players and distracting Web3 startups from the main mission: creating excellent gameplay experiences. To move forward, we need to refocus the conversation on the players, not the tech, Kan said in an interview with GamesBeat.
“In the last eight months or so, we’ve been working on a bunch of features that help empower the next wave of developers for Web3 gaming,” Kan said. “We call it FStudio. We’re solving the problems that we learned from talking to developers. Many developers have launched their NFT collections but they didn’t deliver their games yet. We help them solve those problems by breaking them down into build, acquire and monetize.”
Kan thinks of this as making Fractal into something like the Steam for blockchain games. That is, in fact, his long-term goal.
“We’re trying to add a lot of community game discovery layers on top, and the whole point is to make Web3 easier,” Kan said.
Right now, Fractal has about 150 blockchain games on its platform.
So Fractal has built tools that abstract away the blockchain jargon and complexity while still tapping its benefits. FStudio is built to accomplish that, and it is the culmination of more than a year of
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