Fast play and fast withdrawals: The new market demands

sportskeeda.com:

As of now, the demands of the new market emphasize the notion of "fast" for both withdrawals and play. “Fastest, instant, quick, as well as minimum, easy and best” are the terms that show up in the top 20 performing queries in organic searches related to withdrawals.

The data was provided by betting review portal Bet India with statistics on the sessions and behavior of 127,723 users between April 2021 and April 2022, and was analyzed in a recently published research report by real money gaming expertise company Esse N Videri Media (ENV Media), titled Payment Methods Driving Forward Online Gaming.

The list of the top organic searches is led by “best betting sites in India with instant withdrawal”, accounting for a whopping 21.86 percent of the total registered clicks and 7.70 percent of all impressions. The second position is taken by “instant withdrawal betting sites”, with 11.67 percent of the clicks and 3.48 percent of the impressions.

Further down the list, we see longer key words that include terms such as “fastest”, “instant”, and “withdrawal time”. Out of a total of 98,483 impressions, all top queries are related to the speed and ease of the withdrawal processes offered.

Interestingly, only 9.5 percent of all impressions originated from desktop computer searches, while 90.2 percent were generated on smartphones, a true testament to the “mobile first” character of Indian society and the high adoption of fintech apps as well as mobile payments.

At the same time, Bet India's ’Withdrawals' page is the second best performing page on the platform outside the index page with a total of 12,977 sessions, being outdone only by a certain branded page. Combined with the 3,295 sessions of the Paytm-dedicated page, withdrawals