Actors landing roles because of social media campaigns is nothing new. Simu Liu famously got his foot in the door at Marvel through incessantly bothering people until they gave him an audition. Stephen Oyoung has been using Twitter, so far unsuccessfully, to convince Sony to let him reprise his video game turn as Mr Negative on the silver screen. I will soon be launching a (likely equally unsuccessful) campaign to get Margot Robbie to cast me in her upcoming Ocean's prequel. Usually, this happens with actors who want to play the role for the first time, but with Ewan McGregor, he thinks it played a major role in bringing him back to Star Wars and the role of Obi-Wan Kenobi.
For years, I was asked two things [in every interview]," McGregor tells members of the press at a junket conference. "Would I do the sequel to Trainspotting, and would I ever play Obi-Wan Kenobi? And so I just started answering it honestly."
Related: Ewan McGregor On Why "Every Single Line" Of Star Wars: Episode Two Was Re-Recorded
As McGregor started to admit that he would be open to both opportunities if they ever arise (a Trainspotting sequel starring McGregor arrived in 2017), fans began to take notice. Through social media, McGregor could interact with the fan community more than ever, and that meant the question wasn't just limited to the end of press interviews. That all meant his willingness to return was broadcast even further, and McGregor credits social media for finally getting Disney to hear him. "Disney just asked me to come in one day for a meeting, because they kept seeing on social media that I was saying that I would like to play Obi Wan Kenobi again. It's like I was touting for work at Disney's door, like 'could you cast me?' They
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