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Ewan McGregor Interview: Social Media Is Why I'm Back As Obi-Wan
Actors landing roles because of social media campaigns is nothing new. Simu Liu famously got his foot in the door at Marvel through incessantly bothering people until they gave him an audition. Stephen Oyoung has been using Twitter, so far unsuccessfully, to convince Sony to let him reprise his video game turn as Mr Negative on the silver screen. I will soon be launching a (likely equally unsuccessful) campaign to get Margot Robbie to cast me in her upcoming Ocean's prequel. Usually, this happens with actors who want to play the role for the first time, but with Ewan McGregor, he thinks it played a major role in bringing him back to Star Wars and the role of Obi-Wan Kenobi.