Euphoria has turned the internet into one wild watch party
I was late to Euphoria. I didn’t watch the first season when it premiered in 2019, only catching up in the winter of 2021, as I sought something to fill my long break.
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Yet, as season 2 approached, it felt like there was no escaping Euphoria content on social media. On Twitter, TikTok, and Instagram, many fans had something to share, whether it was anticipation for a new episode, theories, memes, or general reactions to the show. Euphoria’s prevalence online led it to hover between first and second on Variety’s Trending TV chart, which tracks Twitter engagement around TV shows. Now, more people are watching Euphoria than ever. Season 2’s viewership increased nearly 100% from season 1; 13.1 million viewers tuned in to the premiere. While part of this is due to Zendaya’s popularity, it also reflects the greater social media engagement with the show in general — opening up the fan base to include people who may not even be keeping up with episodes in real time.
Days before the new season debuted, videos anticipating the release — some with more than 17.9 million views — popped up on my TikTok For You page. I was intrigued, not just by the show, but by the reaction online. Euphoria was dominating social media, and I, quite honestly, didn’t want to be left out. So on Jan. 9, I tuned in to the first episode right as it aired. As early as the day after, social media was flooded with Euphoria content. People were recreating each episode on TikTok, reenacting scenes with very little context — basically rehashing notable moments, in comedic short form. Some of the most popular ones were viewed over 6 million times, and some content creators have devoted
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