Embracer Group to transform into three separate companies – Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends
Embracer Group has announced its intention to transform into three standalone publicly listed entities: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends.
The three separate publicly listed entities are expected to consist of:
The existing Embracer Group listing on Nasdaq Stockholm will be renamed to Middle-earth Enterprises & Friends, and shares of Asmodee Group and Coffee Stain & Friends will be distributed as dividends to shareholders of Embracer Group. The listing and distribution of Asmodee Group shares is expected to take place within 12 months, and Coffee Stain & Friends shares during calendar year 2025.
Embracer Group co-founder and CEO Lars Wingefors, under the company name Lars Wingefors AB, will form a new long-term ownership structure that includes the current holdings in Embracer Group and remain a “long-term, active, committed, and supportive” owner of all three companies.
“The Board of Directors, together with executive management, propose to transform Embracer Group into three separate, listed companies,” said Embracer Group chair of the board Kicki Wallje-Lund in a press release. “This transformation is an important step in unlocking shareholder value. With this new structure, the three entities will be able to focus on executing their core strategies and leveraging their own strengths, providing more differentiated and distinct equity stories to both existing and new shareholders. After careful evaluation of various strategic alternatives, we strongly believe that this decision will benefit all stakeholders and position us for continued success in the future.”
Wingefors added, “This move has been made with the intention to unleash the full potential of each team and provide them with their own leadership and strategic direction. This is the start of a new chapter, a chapter that I intend to remain part of as an active, committed, and supportive shareholder of all three new entities, with an evergreen horizon. This move
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