The following article contains spoilers for Doctor Strange in the Multiverse of Madness.
Making a good trailer requires many of the same skills needed to make a good movie, and it’s beyond any doubt Marvel Studios can conjure up all the right elements to make not only great films but also the type that earn record-breaking amounts of revenue. Undoubtedly, hype is a crucial part of the MCU formula, however, with Doctor Strange in the Multiverse of Madness the studio may have wasted its hype bullets too early.
Marvel is all about creating a sense of anticipation, after Thanos first showed up in The Avengers it would take Earth’s mightiest heroes a full 6 years before they finally faced the purple giant, every film was an opportunity to see just how much closer he came to the Infinity Stones. Of course, hype it’s not just about multi-film narratives as even the excitement over finally seeing that one character fans have been waiting for, an unexpected crossover or new face joining the MCU often get people cheering in theaters, but somehow Doctor Strange 2 forgot about all of that prior to its premiere.
Doctor Strange in the Multiverse of Madness Review
Last year Andrew Garfield was unrelentlessly asked by the media about his potential involvement in Spider-Man: No Way Home, yet the actor kept his poise to deny any plans for that to happen as it was vital for the film to retain its aura of mystery. While Spider-Man leaks were hard to deal with, Sony and Marvel played hardball with trailers only confirming that stars such as Willem Dafoe and Alfred Molina would be returning, with lesser foes like the Lizard and Sandman being no more than tiny dots for hardcore YouTubers to find.
Rest assured, one of the best things No Way Home
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