Deutsche Bank, Uber to unit of Victoria's Secret- Google AI is coming to more companies near you
The financial report you read, the apparel marketing you see and the chat assistant you engage may soon reflect a common origin: artificial intelligence from Google.
The cloud division inside Alphabet Inc is lining up customers to put its newest technology to the test, so-called generative AI that produces human-like prose or other content from past data.
Deutsche Bank AG, Uber Technologies Inc and a unit of Victoria's Secret & Co are among the companies giving Google's tools a try, the company told Reuters for its I/O conference on Wednesday in Mountain View, California.
Customers are applying Google's technology in ways both expected, such as a customer-service chatbot for Uber, and unusual, including AI to handle drive-thru orders at a Wendy's Co fast-food restaurant in Ohio.
Their interest comes at a critical moment for Google. Its cloud division posted its first-ever operating profit last quarter, and the AI technology that Google pioneered may help it narrow the gap with bigger players Amazon.com Inc and Microsoft Corp.
Alphabet announced still more updates on Wednesday to draw business customers, such as a computer programming assistant called Duet AI for Google Cloud, with a model it named Codey.
At the same time, clients are previewing its AI services on a free basis, Google said. Its rivals are marketing competing products, too, to companies reluctant to leave them. And Google is contending with a nascent challenge to its search business from Microsoft and partner OpenAI, which built the ChatGPT phenom.
In an interview with Reuters, Google Cloud's CEO. Thomas Kurian, said Alphabet's AI models were drawing interest from customers new and old, among them clients of its competitors.
"They want our access to our models,"
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