Elon Musk is reviving his original takeover bid for Twitter Inc., perhaps because he doesn't want to go through a legal process that divulges more embarrassing text messages. We don't know exactly why Musk is carrying out this year's most spectacular corporate U-turn, which Bloomberg News first reported on Tuesday, but the vitriol that Musk and Twitter have flung at one another is set to be hastily swept under the carpet as paperwork is signed. Twitter has confirmed it received his letter and that it intends to close the transaction. The deal, in other words, might actually happen.
That leaves us contemplating how one of the world's most influential social networks will fare under Musk's leadership. Civil liberties groups have already wrung their hands over how the site's moderation will change, fearing a flood of hate speech and misinformation thanks to Musk's strange and messy views on free speech. (He wants people to speak more freely on the site, but not when it involves criticizing him, essentially.)
How that pans out is an open question. What's clearer is that in the event of a deal, Twitter will get a massive culture shock. A company notorious for its internal indecisiveness, where product decisions move at a glacial pace because managers obsess over achieving consensus with one another, will suddenly shift to a fast-paced, autocratic structure. Musk will push Twitter to chase seemingly impossible goals, under ridiculous deadlines. Staff who have mocked the idea of working for Musk in internal Slack channels will soon be reeling from what seem like insane demands.
Musk, for instance, has said he wants to authenticate all real humans on the site. That means he could very well demand that his engineers shrink
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