Creators Corp., WME sign deal to build UEFN maps for A-list talent
Leading talent agency WME and Creators Corp., a development studio specializing in Unreal Editor for Fortnite, have signed a deal to build custom experiences for A-list talent.
This is the first deal of its kind for WME to focus on Fortnite. The game’s large audience, over 70 million active monthly users, and young audience make it an attractive option for talent to reach the next generation of fans. Additionally, UEFN’s enhanced creative tools allow talent to create experiences that resonate with their personal brand.
“Creators Corp. was built to bring together the creator economy and metaverse like never before through elevated game experiences,” said Anne-Margot Rodde, founder and CEO of Creators Corp… “By signing with WME, we’re able to collaborate with some of entertainment’s most beloved personalities and activate devoted fan bases across sports, music, gaming, digital and more. We’re excited to create must-play content with WME and their talent, and build first-of-its-kind experiences in Fortnite Creative’s boundless world.”
<p lang=«en» dir=«ltr» xml:lang=«en»>Run the Ring. Now on Fortnite. Built with @CreatorsCorpgg. Let’s see what you got. 0980-3642-2044 pic.twitter.com/otDyuw8Mv6Creators Corp. has experience working with both mainstream talent and gaming creators under WME representation. The studio’s most recent experience, Steph Curry: Run the Ring, featured the NBA star. The competitive obstacle course-style game launched on October 24 with four levels, peaking at over 2,000 concurrent players at launch.
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