Crackdown! Apple and Google to jointly combat unwanted tracking of users by Bluetooth devices
In a world full of gadgets, yes, every home and office is cluttered by them, location-tracking devices come in handy to help users find personal items like their keys, purse, luggage, and more through crowdsourced finding networks. Shockingly, location-tracking devices can also be misused for unwanted tracking of individuals.
To combat this big threat that users face daily, Apple and Google have come together and jointly submitted a proposed industry specification that will help combat the misuse of Bluetooth location-tracking devices for unwanted tracking.
"We built AirTag and the Find My network with a set of proactive features to discourage unwanted tracking. This new industry specification builds upon the AirTag protections, and through collaboration with Google results in a critical step forward to help combat unwanted tracking across iOS and Android," said Ron Huang, Apple's vice president of Sensing and Connectivity.
This will be the first-of-its-kind specification that will not only detect if people are being tracked without their consent, but also issue alerts to iOS and Android users.
“Bluetooth trackers have created tremendous user benefits, but they also bring the potential of unwanted tracking, which requires industrywide action to solve,” said Dave Burke, Google's vice president of Engineering for Android.
“Today's release of a draft specification is a welcome step to confront harmful misuses of Bluetooth location trackers,” said Alexandra Reeve Givens, the Center for Democracy & Technology's president and CEO.
A key element to reducing misuse is a universal, OS-level solution that is able to detect trackers made by different companies on the variety of smartphones that people use every day. We commend Apple and
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