Cinematic and gaming universes will continue to collide in 2024 | Deloitte prediction
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Cinematic and interactive game universes will continue to collide in 2024 as game companies and film studios redefine storytelling.
This prediction, coming from consulting firm Deloitte, is one of the main themes of our GamesBeat at The Game Awards event on December 7.
The fusion of video games and film and TV franchises is paving the way for immersive narratives and expanded intellectual properties (IPs), Deloitte said.
The consulting firm said the landscape of storytelling is undergoing a monumental shift, driven by changing demographics, innovative technologies, and a quest for robust IP. The convergence of film, TV, and video games is reshaping entertainment, blurring the boundaries between cinematic and game world universes.
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This year marked a turning point as major film and TV franchises originated from video games, and vice versa. The Super Mario Bros. Movie generated $1.36 billion at the global box office and Nintendo said it boosted sales of Mario games. More than 169 million people saw the film, Nintendo said. And The Last of Us, an adaptation of Sony and Naughty Dog’s hit game series, was a hit on Max (formerly HBO). Five Nights at Freddy’s (which involved Hollywood agent Russell Binder, a speaker at our upcoming event) also generated more than $283 million at the global box office.
The rising popularity of video games has led Hollywood to seek new IPs for expansion and monetization, while game companies
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