In just two days since Big Brother Brazil 22 started, openly gay contestant Vinicius Fernandes de Sousa, also known as just Vyni, has already gained over 3 million followers on Instagram and has become a social media phenomenon. Over the years, it has become expected for new players on Big Brother Brazil to become extremely famous following their time on the show. Since 2020, the series has been featuring houseguests who are either anonymous contestants or existing celebrities.
Ever since Big Brother Brazil started casting both famous and anonymous players, several contestants have reached unprecedented levels of fame. For instance, digital influencers like Rafa Kalimann, Camilla De Lucas, Boca Rosa, and Viih Tube became high-profile celebrities beyond their social media presences. Moreover, artists such as Manu Gavassi, Babu Santana, Projota, Rodolffo, and Karol Conká became household names in the country. In turn, anonymous players such as Thelma Assis, Gil Do Vigor, and Juliette left Big Brother as legitimate celebrities with millions of followers and very successful careers in the media.
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Big Brother Brazil 22 premiered on Monday, January 17 and introduced fans to 10 anonymous players in the cast. One of them is Vyni, a.k.a. Vinicius Fernandes de Sousa — a 23-year-old law school student from Crato, Ceará who happens to be an openly gay man. In just two days since BBB22 premiered on Globo, Vyni has already amassed a record-breaking 3 million followers on Instagram. Vyni reached 2 million followers before the season had even premiered due to his entertaining and compelling intro video for the show, but his following has grown to 3 million in the first two
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