While it’s almost guaranteed that Avatar 2 will be a massive success, the studio’s tease that it will be “mind-blowing” is exactly the hype that the sequels need to ensure the franchise’s risky future. In anticipation of Avatar 2’s December 2022 release date, which comes 13 years after the original film that remains the highest-grossing movie of all time, 20th Century Studios president Steve Asbell explained that James Cameron’s sequel will genuinely “blow people away.” Disney is already strategically arranging for Avatar 2 to prosper outside of the actual movie, so the studio’s comments about its mind-blowing grandiose visuals give the sequels a much higher chance of success.
Disney’s plan for Avatar 2 and future sequels may be one of the studio’s biggest upcoming risks, as Disney is relying on Avatar 2 not just as a blockbuster cash cow, but also for the franchise’s longevity and non-theatrical commercial pursuits. Proving the investment that Disney has placed in Avatar 2, the studio has already planned for three future sequels, which will be released in succession in December 2024, December 2026, and December 2028. Interest in the franchise may have waned since 2009’s film, but Disney is banking on a successful revival of Avatar, which relies on the performance of Avatar 2.
Related: Don't Underestimate Avatar 2: It's Guaranteed To Be A Box Office Success
Since Disney is the kind of studio that could make Avatar a success again after so much faith has been lost in the franchise, the future of the sequels is now in the best hands possible. However, the studio generally promoting Avatar 2 to audiences may only work in gaining interest for James Cameron’s 2022 movie, not necessarily the future sequels. Since very few
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