The virtual reality market, while not as niche as it was years ago, is still a relatively small one. Even Sony's PlayStation VR2 launch last year seemed to come and go with little fanfare (and even less support for the platform nearly a year later). However, tech giant Apple is making its own case for VR and it's doing so with the $3,500 Vision Pro headset launching next month.
While we've known about the headset and its, frankly, absurd price since last year, today, the company announced that preorders for it will begin on Friday, January 19, with a launch on February 2.
«The era of spatial computing has arrived,» Apple CEO Tim Cook writes in a new blog post. «Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore.»
Touching on what Cook writes in that press release, unlike Sony, Meta, and other VR headset makers, Apple is focusing less on the gaming side of the platform and more on its integration into our everyday lives, including work; hence the «era of spatial computing.» Vision Pro aims to blend digital content with the physical world using its visionOS which allows users to control a virtual UI overlayed on a real space using their eyes, hands, and voice. New «spatial» games include Game Room, What the Golf?, and Super Fruit Ninja.
Apple is rolling out a new App Store to provide users with «more than 1 million compatible apps across iOS and iPadOS, as well as new experiences that take advantage of the unique capabilities of Vision Pro,» too. Users can interact with apps by tapping their fingers to select, flicking their wrist to scroll, or using a virtual keyboard or dictation to type, the
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