Apple iPhone 16 follows Google Pixel 9's lead with vibrant colours: Could this boost sales?

tech.hindustantimes.com:

iPhone 16 vanilla models have surprised fans with a range of vibrant new colours, such as Ultramarine, Teal, and Pink, alongside the usual evergreen shades of white and black. When you think about it, this lineup is the most vibrant in years, marking a significant change compared to the iPhone 15, which featured muted, pastel hues. In fact, many people were dissatisfied with the iPhone 15 colours, saying they were not saturated enough. The iPhone 16 addresses this concern. Meanwhile, Google's Pixel 9 series has also launched with vibrant hues like Peony and Wintergreen, attracting plenty of attention. So, will these new and vibrant shades help attract more customers? Let's find out.

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Last year, the iPhone 15, with its matte back finish, came in colours like Yellow, Pink, Blue, Green, and Black, but the hues were muted, resembling pastel-like tones. Many were quick to point out that the Blue, under certain lighting conditions, appeared almost white. While this may not have deterred new buyers, it left them wanting more—especially with shades like Product Red missing entirely. Fortunately, this year, fans are excited about the more vibrant colours, with Ultramarine (a bluish-purple) becoming an instant hit. The fact that you get an all-new vertical camera design, thinner bezels, new colours, and even Apple Intelligence, all for the same price as last year, will likely persuade many people to upgrade from their older iPhones.

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Ahead of the iPhone 16 launch, Google also introduced the Pixel 9 phones in vibrant colourways such as Peony and Wintergreen, a significant departure from the colour palette of last year's Pixel 8, which featured Rose (pinkish beige), Hazel (greyish green), and Obsidian (black). Notably, the internet buzzed about the new shades, with