American Idol will have NFTs built around contestant digital trading cards

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For its 20th season, American Idol is changing things up by launching contestant-based digital trading cards as non-fungible tokens (NFTs).

These unique collectibles will be available on ThetaDrop, Theta Network’s green and low-cost NFT marketplace.

Fans who purchase an American Idol NFT Card Pack for $99 will receive a random contestant NFT card of one of the top 14 contestants. For five weeks, as contestants get eliminated from the competition, collectors who own the required number of contestant cards will earn unique rewards.

For the season’s final episode, collectors with the NFT of the winner will be rewarded with their own exclusive Winner’s Ticket to Hollywood NFT, which can be redeemed for a physical ticket to Hollywood shipped to their home. It’s a new way of monetizing a show that for the most part relies on advertising around its shows for revenue.

But NFTs are a flashpoint, as many have criticized that NFTs don’t have real value or are part of a scammy, environmentally damaging, or low-quality content cesspool. But companies are experimenting with NFTs, which authenticate the uniqueness of digital items, as a new way to get fans engaged in communities. NFTs have been searching for a mass audience, and it will be interesting to see how die-hard American Idol fans will react.

During the first week of rewards on April 25, collectors with an NFT of only one of the remaining contestants will win an American Idol 20th Anniversary Animated Logo NFT. During week two, collectors with NFTs of two remaining contestants will win 300 $TDROP, which will be deposited into their ThetaDrop account.

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