AMD is merging its consumer "RDNA" and Data Center "CDNA" GPUs under one unified architecture with the announcement of UDNA.
Team Red is transitioning its business model to something much more massive, likely targeting a larger market share. AMD has looked determined towards its upcoming RDNA 4 lineup, as this is not just based on the firm's statements; previous leaks have indicated that the firm has "sharpened the blade" and is ready to hit the mainstream markets more aggressively than ever. In a statement by AMD's Jack Huynh, it is now revealed that the firm plans to merge its consumer GPUs and data center architectures to increase market relevance.
The "unified" approach isn't entirely new for AMD, given that the firm had its product portfolio revolving around the GCN architecture until 2019, after which the RDNA & the CDNA architectures came into existence. This was an attempt to navigate its way through the newly emerged markets, and having separate lineups meant the development was consistent across both platforms. Still, in modern times, the actual race lies in being the very best, and with having a single architecture, AMD plans to increase development massively.
So, the new architecture will now be called "UDNA," which is said to reshape AMD's business structure. Interestingly, NVIDIA employs a similar approach with its modern-day consumer and AI GPUs, such as the "Blackwell" architecture, where the AI lineup and the rumored GeForce RTX 50 series GPUs are named under a single label.
Team Red says that UDNA's naming scheme will sound something like "UDNA 6 and UDNA 7", and the firm is working on backward compatibility with existing RDNA and CDNA architectures as well. One important factor of having a unified
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